Autism Spectrum Disorder ( Asd ) Hits Essay - 1756 Words

Autism Spectrum Disorder (ASD) hits very close to home for me. Considering I have been a child/adult with Autism, I thought the topic of how to handle people with Autism in the health care industry was a good fit. As a child, I personally had difficulties going to the doctor. I have had countless unpleasant encounters with doctors, and I understand what Autistic people go through. If there was more understanding of the condition and more culture competence towards the issues faced with someone having Autism, there would be more autistic people who receive health care. As some may know, Autism is a disorder which makes communication and social interaction difficult for the one affected. Autism is commonly referred to as Autism Spectrum Disorder (ASD). Autism is made up of different â€Å"levels† and the patient can be severely autistic or mildly autistic as with Asperger’s Syndrome. Since there is a variety of different â€Å"levels,† there is a wide range of possible reactions that can occur. These reactions can occur when dealing with autistic patient in any setting, but especially in a health care setting. Considering the spectrum is so large and diverse, doctors and nurses cannot necessarily understand each reaction that may occur when caring for a patient with ASD. Although, this wide range of reactions can be overwhelming for a doctor or nurse to handle, the issues that arise still need to be addressed as people with autism are still people and they need care just as anyoneShow MoreRelatedWolfgang Mozart Was Born In Salzburg, Austria In January1057 Words   |  5 Pageslike others he was diagnosed with Autism Spectrum Disorder. According to the American Psychological Association (2000), â€Å"Autism is the most severe developmental disability. 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ASDs include and are not limited to autistic disorder, pervasive developmental disorder, atypical autism and AspergerRead MoreAutism Spectrum Disorder And Developmental Psychology Essay1536 Words   |  7 PagesAutism Spectrum Disorder and Developmental Psychology Developmental psychology is a scientific approach that focuses on the ways in which individuals change and evolve across their lifespan, beginning with birth and ending in death. This specific study of the mind and behavior tends to concentrate on the time period from birth to adolescence because this is when the majority of development occurs. This branch of psychology revolves around various types of changes, including behavioral, culturalRead MoreInside Autism Spectrum Disorder Essay1715 Words   |  7 PagesAutism Spectrum Disorder is a neurodevelopmental disorder that is characterized by a number of deficits in verbal and non-verbal communication, social interaction with others, and other behaviors. Usually diagnosed in early infancy, this disorder is the most impairing and severe of the neurodevelopmental disorders. Before the publishing and release of the Diagnostic Statistical Manual of Mental Disorders (DSM-5) (American Psychiatric Association, 2013), Autism Spectrum disor der could be diagnosedRead MoreCommunicating With Children That Have An Autism Spectrum Diagnosis1001 Words   |  5 PagesStephanie Fletcher January 25, 2017 COM 1101 Rough Draft- Communicating with Children That Have an Autism Spectrum Diagnosis This is a very important topic for me because I have a child who is believed to be on the spectrum somewhere. We are not sure exactly where because we are still waiting to have all the testing completed, but I still have to communicate with him everyday. I will also use this information in my career as I would like to work in a pediatric setting. To better understandRead MoreThe Specificity Of Inhibitory Impairments1363 Words   |  6 Pages The Specificity Of Inhibitory Impairments In Autism And Their Relation To ADHD-Type Symptoms Adam Scavo Des Moines Area Community College â€Æ' Children with autism are showing signs of ADHD type symptoms at younger ages. Attention –Deficit/hyperactivity disorder, also known as ADHD is known to effect children more than it does adults, â€Å"Population surveys suggest that ADHD occurs in most cultures in about 5% of children and about 2.5% of adults† (American Psychiatric Association). ADHD mostlyRead MoreDifferences Between Those With Asperger s Syndrome And The Eye Of The Sheep By Sofie Laguna1489 Words   |  6 PagesSofie Laguna are two novels that explore important ideas and issues regarding the differences between those with Asperger’s syndrome and those without. In both novels, the protagonists, Christopher Boone and Jimmy Flick respectively, have Autism Spectrum Disorder (ASD). â€Å"For individuals with disabilities, constructing identities is a highly social, ongoing process. This process can be particularly challenging, given the powerful negative discourses of disability.† (Bagatell, 2007: pp. 413-426) ChristopherRead MoreAutism Is A Pervasive Developmental Disorder1796 Words   |  8 Pages Autism is a pervasive developmental disorder that is characterized by a person’s difficulty to communicate. This is due to neurological or biological dysfunction, and is usually diagnosed during early childhood. Autism Spectrum Disorder is more prevalent in boys than in girls. These children can present symptoms of limited or no speech development; they only use direct communication for immediate needs such as water, bathroom or sleep. 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Researchers use many different types of scales to measure and compare the difference between children with ASD and typically developing children. Methodology Study 1 Morgan, Lindee, Wetherby, Amy M., Barber, Angie (2008) Repetitive and stereotyped movements in children with autism spectrum disorders late in the second year

Thank You for Smoking Free Essays

In the movie Thank You for Smoking, Nick Naylor is a handsome man, smooth talking tobacco lobbyist and the vice-president of a tobacco lobby called the â€Å"Academy of Tobacco Studies†. Naylor’s job consists mainly of reporting the questionable research of the company to the public and defending Big Tobacco on television programs by questioning health claims and advocating their personal choice about cigarette. While Nick Naylor’s morals maybe questionable, he has the talent for whipping up an argument in his favor as he believes and tells his young son in his own words â€Å"if you argue correctly, you’re never wrong. We will write a custom essay sample on Thank You for Smoking or any similar topic only for you Order Now † Nick Naylor throughout the movie is trying to demolish the senator’s idea of having images of skulls and crossbones on every pack of cigarettes and the poison sign. Nick Naylor’s duty is to fight for his company in the worst and most hazardous times. His son Joey Naylor accompanies his father on every business trip. The reason why Naylor does that is so he can understand the intricacies of his job better and also trains his son to follow in his footsteps to learn about the art of molding the truth in personal favor. The big question is whether Nick Naylor has evolved morally at the end of the movie. From this question, there arises a set of central issues in the movie: does Nick Naylor’s ’s ability to spin control spin his moral compass in the right direction, and do his professional skills effect the evolution of his relationship with his son? Nick Naylor’s character in the movie embodies the art of spin control. Spin control is the act of manipulating the way an event is interpreted by others. Nick Naylor does that quite well. He never seems to be at a loss for words and always has an intelligent rebuttal on hand, even when he seems he is finished for good. He is a man who has the power of rhetoric and can argue any point of an issue even when it conflicts with what is generally accepted to be true. Hence, the ability to do this represents his art of spin control. Nick Naylor had a strong command of rhetoric and came out on top in all his arguments. He anchored all his arguments in a particular angle and that was his trick to his rhetoric skills. He believes the truth in any situation when dealing with it is unimportant as long as it can be manipulated by persuasion. He further sheds light on his point of view that it is mandatory to his job description to anchor arguments in his favor by stating that â€Å"Michael Jordan plays. Charles Manson kills people. I talk. Everyone has a talent†. In other words Nick Naylor takes pride in his Job by juxtaposing his career to the accomplishments of these popular individuals. As his Job as a tobacco lobbyist accounts for a decent number of deaths and by saying that since Charles Manson’s job requires him to involve in killing lets him backs up his argument when explaining the dynamics of his job which make it easier for people to hate him but he can’t be blamed because supporting smoking is part of his job. Nick Naylor lives by the mantra that â€Å" if you want an easy job, go work for that red cross. His self-confidence and how he presents himself through the art of persuasion makes him sound established. Thus there is no importance given to the moral implications of rhetoric, as he shows know ethical responsibility towards the society. Another place where he sparked his ability to spin control was when Nick Naylor resurrects his credibility by appearing at Senator Finistirre’s congressional committee. In his hearing he argues that there is already mass awareness about the danger of smoking. He emphasizes consumer choice and responsibility and, to the dismay of Senator Finistirre, claims that if tobacco companies are guilty of tobacco-related deaths, then perhaps Finistirre’s state of Vermont, as a major cheese producer, is likewise guilty of cholesterol -related deaths. This is another example where Nick Naylor again shows his ability to make himself sound established by not letting himself sink in guilt or remorse by showing the dichotomy between cheese and tobacco. Though cheese does not even skin the surface of tobacco, Nick Naylor succeeds in putting forth his argument. Thus he does not feel obliged to restrict his argument to any moral implication to what is right and uses his rhetoric skills to his own advantage. Secondly, the characterization of Naylor and the development of his relationship with his son give the story emotional weight in addition to its intellectual barbs. Naylor wants to be a good father, his ex-wife hates him but he makes it a point to take his son, Joey Naylor with him on every business trip though his wife does not approve of it. Joey’s company lets Nick question his own morality and the reason why he’s doing what he’s doing. One of the shots from the movie illustrates this scenario when Joey’s inquisitive personality stir’s up the conversation by asking his father about the instances where he could be wrong. Nick answers while on their way back from the food stand in the theme park that he could never be wrong and further explains by using the premise chocolate versus vanilla. During the father and son discourse the camera focuses on both the individuals and observes their keenness in respect to the conversation. Nick Naylor explains since there isn’t any better flavor and everyone can choose whichever one according to his or her preferences is the same reason why he could never be wrong. He brings light to the concept of freedom of choice. He states that if he has a strong grip on his belief that everyone has a freedom of choice then he could always mold his argument in his favor making him sound right. After Nick makes his justification and lets Joey process his reasoning as valid, exemplifies that Nick finds it important to let his son understand the context of his job. To Nick his son is his support and towards the end of the movie we see it as a more prevalent factor. There is an element of pathos that Naylor uses during the committee hearing. The most evident use of pathos is when he begins to speak about how education and parenting should be the foundation for youth to learn about the dangers of tobacco. Naylor also probably won the heart of some of the audience when mentioning his responsibility of appropriately parenting his young son. At this point he points out his young son who is part of the audience during the hearing. In all of Naylor’s encounters down the road he had his son by his side as his security blanket rather than a mediator of what is right and wrong. Joey also learnt a lot from accompanying his dad about the talking game from processing the many long talks and the professional encounters he accompanied his father to. Nick Naylor’s skills, which were passed down to Joey Naylor, were testified when he won a school debate. The movie does not conclude Nick Naylor to evolve personally in regard to his moral obligations as he opens up a private lobbying firm, in which we see him continuing on the same path, guiding a trio from the cellphone industry concerned about claims that cellphones cause brain cancer. Nick Naylor’s only achievement was his strong bond that he created with his son in the span of the movie and also managed to make his son understand and follow his footsteps of his manipulative art of argumentation. The father-son relationship that gives Nick’s character its redeeming quality, despite all the moral weaknesses with his character and job. His dedication to being the best dad he can possibly be is evident throughout. He approaches fatherhood with all the tenderness, love, and effort one can hope for from a weekend-divorced dad, albeit in a rather offbeat, unusual manner (since most dads are not sincerely trying to instill disturbingly distorted pro-tobacco, lobbyist-tactic moral lessons into their kids). He is a man who desperately wants to be a good family man, yet in an unconventional way. The ending does not satisfy the viewers who want to see Nick Naylor as a person who identifies ethics as a moral substance. The only reason he quit his job was not because he Realized to show some responsibility towards the society but called it off because of his lack of tolerance for his back stabbing boss. From the beginning towards the end of the movie the only betterment evident was Naylor finding himself fall deeper in his relationship with his son. He is also fruitful in teaching him how to give weightage to an argument without looking at the worthy qualities of it. Thus, it all boils down to the fact that Nick Naylor is still entitled to the same opinion that cool and fast-talking is more important than whether you are doing good or evil. How to cite Thank You for Smoking, Essay examples Thank You for Smoking Free Essays Ethical issues brought up in the movie, â€Å" Thank You for Smoking† : When Nick Naylor appears on the talk show along side with the cancer patient and he basically turns the situation around so that the tabocco industry isn’t to blame for the young boy being diagonosed with cancer from smoking, and in fact by people dying from using their product the industry wouldn’t be making any profit. The â€Å"mod squad†, which stands for merchants of death, in the movie, all the people who are a part of this group are well aware that the products that they sell and promote are generally appealing to the younger generation that contributes to hundreds and thousands of deaths a year, yet they continue to defend them. In one scene Naylor is helping his son do homework, he teaches his son about how to argue something he is writing about. We will write a custom essay sample on Thank You for Smoking or any similar topic only for you Order Now Naylor says ,† that’s the beauty of arguement, because if you argue correctly you’re never wrong†. This is teaching his son that no matter what he side he decides to be on, if he keeps on argueing and finds some usable facts to support his arguement he will always be right. Naylor doesn’t address the issues head on necessarily, in fact the way he approaches how to argue that tobacco is poison and that you shouldn’t smoke it etc, is he simply just goes with his theory of every individuals has the right to choose what they what to do, or listen too. When a member of the mod squad is visiting Nick in the hospital after he nearly died of a nicotine over dose, he places a gun on the table right in front of Joey, Nick’s son. Immediatly Joey is intrigued with the weapon, then retracts his actions and says, â€Å" gunsshould be treated with respect†. The other member swats his hand away, and is clearly annoyed by his behaviour which then makes me think of them as hypocrits. The captain sends a briefcase full of money to Naylor’s hotel when he is in California and tell’s him that he must visit â€Å"Marlboro Man†, Lorne Lutchwho has been diagnosed with Cancer. Naylor is to try and bribe Lutch into accepting the money in exchange for silence, and to retract all his previous comments towards the tobacco industry. In this scene Naylor is very good at convincing the Marlboro Man into taking the money, simply because he uses his best tactics of negotiation to lure him into thinking that by taking the money he might feel better about himself in the sense that now he has money to perhaps be able to pay medical bills to help him prolong his life. Give him the right reatment and he might just fight the cancer. Social Responsibility in Thank You for Smoking I think that the part when Senator Finistirre is doing his speech about putting the poison logo on every cigarette package is an example of social responsibility. Because as the Senator of Vermont, he is standing up against the tobacco industry and educating the younger generation as well as the older, of how harmful it is. Society as a whole will eventually embrace this campaign and learn how to educate others of tobacco use. In 1952, Readers digest slammed the tobacco industry by stating that it had some health risks associated with smoking. This then lead to the invention of â€Å"filters† in cigarette’s and thus resulted in more people buying the product. This is an example of social responsibility because when there were public outcry’s of how unhealthy it was smoking the cigarette’s (back in the 50’s) the tobacco industry improvised and came out with a solution to diminish the amount of chemicals being inhaled. Speaking to the press, Naylor swears he will clear the names of those mentioned in the Heather Holloway’s recent article, where she bashes Naylor as well as the Mod squad. (? ) Ethics and Social Responsibility – Tana In the movie Thank You for Smoking, there are quite a few examples where you will find how ethics and social responsibility is exercised, and not always in a positive way. The main character Nick Naylor, is a lobbyist who works for a Tobacco Company. Naylor is a smooth talker who slyly turns the words around in a conversation and turns it on the people who are against him. How to cite Thank You for Smoking, Papers

A New Experience free essay sample

I walk into the gym; all eyes turn to me. I am the only white person in the inner city community center. I feel like an outcast. The man at the door takes my bag as I walk through the metal detector. He gives me a hand shake, like those I had only seen in the movies- complicated with no pattern that seems to go on for an eternity. I freeze, stunned, does he not see who I am? How can he honestly think I am capable? I panic. To my rescue, familiar Hmong twins call me over and I join my basketball team, laughing at my inexperience. At the beginning of the season, I had the chance to join a local club, with the same girls I had been playing with my whole life, but instead, I took a risk. I live in a rural Wisconsin town, where the people act, talk, and look the same as me. We will write a custom essay sample on A New Experience or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page I began high school with what was supposed to be a â€Å"huge change.† However, I was still repeating the same life, with what seemed the same facts and same faces. I thought to myself, this cannot be what the world consists of! Stepping out of my familiar community, and trying out for an inner city team, I became exposed to a completely new culture. No longer playing a slow set up and run offence, we would scrimmage, practicing an aggressive style of urban play based on confidence and attitude. I had begun with the hope of improving my game, but in turn, I received the opportunity to expand my understanding of cultures and diversity. I was the minority. There was a hierarchy to the team, everyone with their own place on the court. Being new, I was intimidated; no one seemed to care what I was doing or bother to learn my name. I was at the bottom of an unfamiliar group filled with tattoos, and bad parental relationships. Our only motivation for interaction was basketball. Fo r these girls, basketball was their future and for most of them, their only way to college. Over time, we earned respect from each other and subsequently learned to work together to improve our weaknesses. We learned to look past our appearances, and even our parents, to mature as a unit. On late nights at a $40 motel, we would stay up late describing our schools, families, and friends; comparing our lives that suddenly did not seem as different as they had once appeared. We were no longer a group of blacks, whites, and Asians, but a single team of friends trying to make it through high school with the chance of a future. We work together to succeed and never stop fighting until the buzzer sounds. We feed off each other’s energy, becoming familiar with the moods, attitude, and character of each individual. This played an important part in overcoming obstacles, adversity and a 6’ 7† post in our quest for reaching the Final Four of the Junior Olympics. While off t he court, they told me of divorced parents, violence at school, and teenage pregnancy. One teammate brought her one year-old child to practice because she could not afford child care. Some confided in me, wondering how they should deal with confused parents, who were hardly parenting at all. We were all there for each other, each one bringing something new from our varying upbringings. Eventually, I gained enough respect to become team captain. I was now the one to look up to, having grown from a scared, intimidated outcast, to a leader. I learned more than basketball on the court in those few short seasons, and more than relationships grew in our post game team discussions. I learned a new culture, where a simple handshake is the symbol of respect and admiration. I learned more about myself from the tattooed, rebellious, African-American teenage mother than I had from a lifetime spent looking at a mirror of white adolescence. Two years of playing with this team has given me an unde rstanding of what it truly meant to be diverse.

The Rainmaker Essays - English-language Films, The Rainmaker

The Rainmaker The Rainmaker The world is full of great novels. From Sherlock Holmes to the three musketeers. As the years progress more novels are written and more money is made. John Grisham is a rising star in literature. His books have enticed readers and has given the people something good to read. What makes his books great is that they are so realistic. He applies his personal law and trial knowledge into the books he writes. What it is about ? It was his last semester of law school. Rudy Baylor was assigned to give free advice to a group of seniors. It is at that very time, and that very place, that Rudy encounters his first true clients. Dot and Buddy Black. They have been robbed by a powerful insurance company. A company with millions of dollars in assets. They have caused the suffering of a young man. They have ruined his chances to live by not issuing their coverage that they were obligated to give. Donny Ray, son of Dot and Buddy is dying of Lukemia, he is going to die, his chances for survival are over and it is a matter of months. Rudy does'nt realize the case that has fallen into his lap until phone calls are made. There is a great problem, however, Rudy is broke, he hasn't even passed his bar exam yet. And will go head to head with one of America's most experienced and accomplished defense attorney's. From the beginning of the novel to the last word, Rudy is plagued with a series of mishaps and problems. When something looks bright the clouds come in and ruin the hope. Rudy is in Luck. As the big trial begins, he is given a judge that is definetly on his side and 12 jury members that think the same way that he does. After researching great benefit, the insurance company, Rudy discovers cover ups by the company. He also discovers Great Benefits harsh way in getting rid of their numerous mistakes. n How it relates to your audience The Trial Obviously Rudy is not stupid. He enters all the facts he has discovered and uses them to help solidify his position in the minds of the jurors As the trial goes on Rudy is given another problem. A beaten girl is discovered by Rudy at the hospital during his studying. Her husband has repeatively beaten her with an aluminum softball bat. Her ankle is broken and her life is in shreds. Rudy knows that these beatings will continue if the couple divorces but the young girl of 18 is unable to leave because she believes that she is still in love with him. n John Grisham does not maintain one single story, instead he creates numerous events so that the reader does not get bored with the main story. From minor cases to FBI investigations, John Grisham does a swell job in creating a global society. He shows that lawyers have cares concerns about what is going on in the world and contrary to popular belief, lawyers dont focus mainly on cases and they have lives to. Ever-since The Firm was published, in 1991, John Grisham has been in a creative state. His five books that followed the firm, combine to form a total of approximately 50 million copies in print. Why ? The answer is because his thrilling stories and intense legal intrigue is in such a great demand. Now in The Rainmaker Grisham has weaved his talent into the storyline and has created a powerful, and at times humerous , tale of one young lawyers quest for fame,fortune and most importantly, hapiness. I am positive that this novel will rise to the best sellers list, And after reading this book, you will think alike. This novel is for all ages and all types. If the book you are searching for, is for excitement or pleasure. The Rainmaker is a great novel and provides a goood read. John Grisham has done his homework now do yours and read this good book. Bibliography The Rainmaker, John Grisham.

The eNotes Blog Dispatches from an eNotes Roaming Correspondent New Adventures and DreamJobs

Dispatches from an Roaming Correspondent New Adventures and DreamJobs When I graduated from the University of Washington, I immediately started my dream career. Was it a position of prestige and wealth, you ask? Am I rolling in Franklins? Am I some rockstar, mogul, or entrepreneur? Have I launched my humanities degree into some lucrative business venture or position of power? Nope, none of that- after I graduated, I cobbled together several freelance jobs, contract positions, volunteer work, and internships. And now, a year later, I am about to move to Morocco to work as a youth development specialist through the Peace Corps. For me, a dream career means constant adventure, innovation, and education. I can’t stand staid days of formula and routine. I’m a perpetual student, which doesn’t just mean I’m still considering that PhD path- it means that I actively seek out new ideas and information. This past year, my first year of Real Adulthood, I have learned so much about myself. I feel secure in my present and excited for my future- and I truly believe that I feel this way because of my patchwork quilt of a career choice. Everything I’ve been doing has given me insight into my future. I have been working as a tutor and teacher’s assistant, which has solidified my resolve to always work in the education sector. I’ve connected with so many inspiring students- our world’s future leaders and thinkers. I have been volunteering with organizations like the International Rescue Committee and Neighborhood House, which have connected me with grassroots community efforts in my city. I interned with Seattle Arts Lectures, which meant I got to support amazing programming and work with brilliant local writers. I wrote poems and news stories, which found homes at various wonderful publications. I’m literally doing everything I’ve ever dreamed of in a career: teaching, learning, reading, writing, getting published, and collaborating with smart and caring colleagues. I specifically want to talk about one of the best opportunities I’ve ever had: this gig right here, writing for as an Editorial Intern. It blows my mind whenever I think about the fact that I actually get paid to annotate Shakespeare plays, examine classic novels, and edit resources for research. When I was a young bookworm, this was what I imagined when I considered the maxim of â€Å"following your passion,† but I never expected this dream to come true. I’m living an English major’s fantasy! Through , not only do I get to interact everyday with literary greats like Zora Neale Hurston, Harper Lee, Amy Tan, Ray Bradbury, and Chinua Achebe- but also with a community of educators and students from all around the world. Obviously, the same career path doesn’t work for everyone. Not everyone is like me- a person who gets excited about analyzing gender roles in Macbeth or linking Transcendentalist theories with Romantic poetry (AKA a complete nerd). But even if you don’t idolize John Berryman or Maya Angelou, the lessons I’ve learned from my work experiences can also apply to you. This is what working at has taught me about â€Å"dream jobs†: Value yourself and make sure others value you. At the beginning of the year, I had a contract position that I disliked. Although I loved the work itself, my supervisors at that company did not respect me. They manipulated my dedication and consistently shortchanged me. It took me a while to realize that my work was worth a lot more than they thought it was. The people at , however, are the coolest. This blog post is an indication of how great I think they are! They only asked me to write a post about my post-graduate job-finding experiences, but it’s somehow turned into an -love-apalooza†¦ Even though everyone else here has a lot more knowledge than me, they always value my input- and that means the world. Plus, in this post-grad world of exploitation via unpaid internships, actually pays interns! That sort of economic leveling makes all the difference. Go for what makes you feel useful and competent. In other words, utilize your strengths. The advice I used to give was â€Å"pursue your passions,† but young people would always respond that they didn’t know what they were passionate about. I realized that there’s no need to pressure yourself into that kind of powerful declaration before you’re ready! Instead, focus on doing what you’re pretty good at. At , the times I felt most fulfilled were the times I took initiative in something small like suggesting a new way to tell students about our Homework Help pages or writing a particularly solid Text Insight. Your contributions don’t always have to be monumental- it’s little building blocks that keep companies and organizations going! Do work that you believe in. Most of the stuff I did at kept me intellectually stimulated, but gonna be honest- all jobs will have moments of drudgery. However, if the ultimate goal of what you’re doing matters to you, it’s much easier to get through these moments! So even when my eyeballs were about to fall out from scrolling endlessly down Excel spreadsheets and Google docs, I persevered because of my loyalty to the company. The conversations at are all about helping students and enhancing the education experience. makes learning easier without resorting to plagiarism or other shortcuts. It’s a company that is inherently ethical and compassionate, not just because it’s a good business practice! This is kind of cheesy, but it’s true that loving the mission of your workplace makes everything more productive and fun. Whatever your dream job is- even if you’re not sure what it is- these things are really important. I’m applying these -curated lessons to the next phase of my personal dream career. During the next two years, I will do my very best to remember to value myself and ensure that others value my work, use my strengths to create useful projects, and sustain work that I wholeheartedly believe in. In Morocco, I will be teaching English, facilitating youth skill development projects, organizing girls’ groups, and other grand adventures. I’ll do my best to keep the community  updated! Yours truly, Julie Feng

Marketing strategies of the Big Four U.K. banks Case Study

Marketing strategies of the Big Four U.K. banks - Case Study Example The analysis results are summarised in Table 2. HSBC, as the biggest bank in the group, would want to stay in the lead, even widen it by increasing its customers, so the ad campaign would reflect a strategy to accomplish such, using the tagline "The World's Local Bank" to communicate the bank's credentials and highlight its expertise to give customers what they want. Striking images that generate opposite sentiments allow its advertisements to emphasise HSBC's knowledge of customers' intimate details, sending the message that the bank knows what they want. This is based on the recognition that each person may see the same thing in different ways because each one is unique. Emphasising its knowledge of different cultures where the bank operates, HSBC shows that it retains a local touch, appealing to customers to trust the bank. Gaining the customer's trust is important because the bank is a repository of something of value to the customer's present and future: wealth. The bank has to look trustworthy, competent, but daring. HSBC's recent change to the "What's Your Point of View" campaign relies on customer-generated content to extend and reinforce its previous message in a way that is consistent with the assumption that in a world increasing in sameness, customers are tired of the same things and are looking for something new, and that being new and different creates the potential to discover new experiences that could make the customer rich in their humanity. Associating the knowledge of other cultures with personal growth, HSBC sends the message that its familiarity with the unique, the unexpected, diversity and uncertainty is a quality that helps the bank grow the customer's wealth. The bank's consistent use of "The World's Local Bank" and the single, unified, and easily recognisable global brand represented by the red and white hexagon logo reveals HSBC's core marketing strategy, which is to make the bank the preferred choice for every customer, retaining what they have and encouraging potential customers to give HSBC a try. HBOS: Always Giving You Extra Halifax Bank of Scotland (HBOS) is playing catch up with HSBC and would want to distance itself from its Scottish cousin, the Royal Bank of Scotland. As can be seen from Table 1, HBOS is not as profitable as RBS, so it would design a marketing strategy that would allow it to get closer to HSBC and make it more profitable than RBS. This means increasing its customer base and revenues, and finding a way to get more profits out of each. HBOS does this uniquely, using its staff - colleagues as the bank calls them - to sell products in print and TV ads. For years, HBOS has been running singing auditions amongst its back office and front line colleagues to choose a "Star Colleague" to appear in their ads. Behind such a marketing strategy are two messages HBOS wants to send. First, that the bank has a "human" touch, that its people are extra special and possess an X-factor (playing on the bank's logo) that makes them go to extraordinary lengths for their customers. Second, building on this human and personal connection makes it easier to cross-sell other products and services. The first brings in the customers, whilst the second brings in the profits because as Reicheld (1994) argued, increasing customer loyalty can

Design Management and Marketing Essay Example | Topics and Well Written Essays - 1500 words

Design Management and Marketing - Essay Example As a result, an old person becomes overly concerned about certain issues that drive him to become much lonelier about his life. A person's attitude may need to be adjusted; it could be at the root of his unhappiness. For instance, some elderly people insist on living alone well beyond their ability to care for themselves. One woman who was disabled and was living alone on a large piece of property posted a sign on her door that said: "Keep Out!" She felt that all anybody wanted was her money or property; she distrusted everyone. Such a person is not growing old with understanding. What a sad situation! True, not everybody can be trusted. But how much wiser it is to accept the fact that some can be trusted and to receive the friendship and assistance of those genuinely trying to be helpful! Some elderly ones may feel that they have lived out their lives. But they are still living, and they will find it beneficial to keep their minds active and to use their thinking abilities to the full. Learning new things is not beyond their capabilities and can be enriching, although it may take longer for them to learn th an when they were young. For this particular reason, as derived from the explanations on the causes of old age loneliness, a product that would help old aged individuals deal with the adversaries of the fact that they are already living the last years of their lives, shall be introduced within the context of this paper. Knowing how marketing and innovati... In this regard, product for the elderly aimed to making the said individuals more active and lively in their old age is the focus of the said process. Keeping the elderly active and well functioning in terms of their mental and limited physical abilities even beyond their old age. Through this product, engaging the said individuals into more active events and socially acquainted situations shall be the main focus of the system so as to help the elderly become less isolated as old age comes into their face. The product noted herein is a self-motivation speech presentation video that shows how older people should accept their state as the "old ones". However, besides accepting the fact, the video shall better the situation to making it happen for the individual to realize his/her capability of living life fully besides the challenge of physical weakness. Each old person is to be encouraged by this video to socially better their health and rather relate to others instead of keeping themselves behind doors. What the Product Features It is believed that the physical attribute of a person deteriorates faster than that of the mind. This is the primary reason why a motivational video is introduced to the said demographic bracket as noted herein. Understandably, the process by which old people use their time is the target activity of the producers of this product. Most of today's elderly are finding the dilemma of not being able to find something to do when they really want to exercise their minds once in a while. Presenting the availability of the product to the said market would become much of an easier task to complete for the marketer. Through